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How to Market and Promote Hair Salons

How to Market and Promote Hair Salons

Congratulations, Salon Professional!

You have achieved your dream of becoming a hair salon professional - maybe you’ve even taken the exciting plunge into business ownership by opening your own salon. The location is perfect, the vibe is just right. Your decor and playlist are on point. You are officially ready to beautify the neighborhood by creating head-turning hairstyles on new clients and returning loyalists. But where will these clients come from? What’s the magic marketing formula that will ensure a thriving business?

Tried-and-True Techniques

A variety of marketing and promotion approaches are available and can be selected according to personal style and audience. Time-tested traditional strategies such as physical ads in local publications are a fine place to start. Print advertisements can include coupons or discounts for new clients, and offers of loyalty programs for existing customers. Word of mouth works wonders, but what about a listing with the Better Business Bureau, or local Chamber of Commerce? Don’t discount the value of trading space with local business neighbors where fliers or business cards can be left. The possibilities are endless. Let’s face it though, technology has transformed how businesses connect with customers. 

Digital Dynasty

Salon-specific marketing agencies are available to handle all your digital needs, but if you decide to take on the task, there is much to consider. Savvy salons select strategies that enable customers to interact with ease by taking advantage of free business listing sites. The largest search engine (and the one that impacts the results of typing in Salons Near Me) is obviously Google - exclusive of industry. Modern marketing methods mean a free Google Business Account, which is surprisingly easy to set up! Free business listings are also available on Yelp, Yahoo, Bing, Angie’s List, and so on. As you create your accounts, carefully consider Search Engine Optimization factors such as accuracy, content quality, and easy access to your website, which you can also create for free using platforms such as Wix, Network Solutions, or Squarespace. Once your clients arrive at your website, make sure it’s a one stop shop where they can read reviews, create a client profile, schedule and modify appointments, and shop for high-quality products. With your website in place and your list of client contacts growing, you will easily be able to send regular salon newsletters via email, updating clients about special events and promotions. Your online client profiles will also allow for text reminders regarding appointments. Imagine the time and manpower you will save with scheduling on autopilot! 

Salon Social Media

One of the greatest areas of opportunity under the online marketing umbrella lies within your social media accounts. The power and reach of Facebook, Instagram, and Twitter are not to be underestimated and move far beyond simply posting photos of your amazing work. To begin, be sure you have identified the customer you are trying to attract so you can match the tone with your posts. Visual content and captions should appeal to your target audience. In short, speak your customer’s language. So what should you post in addition to photos of smiling customers with fresh cut and color? How about quick, engaging hairstyling tutorials from your expert stylists? New product in stock? Make sure your customers know! Use your social media to drive traffic for service AND shopping! One of the most engaging ways to use social media to connect with your customers is by offering an Instagram Giveaway, which is really just a modern take on an old-school raffle or contest. Here’s an example: You have an amazing new product in stock which you know your clients will be eager to try. Offer a full size shampoo, conditioner and styling product as a prize. Clients ‘enter’ by commenting on the post, but to be eligible, they must ‘tag’ a friend (potential new client) in the comment. The friend who is tagged will get a notification that will bring them directly to your salon Instagram page. Your existing client’s social media connections are now aware of your amazing salon! Additionally, consider collaborating with high-profile customers who would trade social media exposure on their site for services in your salon. Or, consider offering exclusive opportunities to your social media followers.

Creative Community Contribution

Another approach to secure the success of your salon is to become a valued member of the local business community. Consider giving back while promoting your business with an event such as a Cut-a-Thon for local firefighters or law enforcement. Donate a salon service to charity events and school fundraisers such as silent auctions and raffles. Or, increase your exposure by sponsoring local sports teams and by buying banners. Create community unity with these minimal investments and enjoy the long-lasting benefits of a sparkling reputation as a community business worth supporting.

Whatever combination of marketing mechanisms you go with, nothing is more important than a high quality experience for your customer. In addition to your expertise as a stylist, you will also want to ensure a reliable supply of top notch professional products for use in the salon, such as the offerings of Lunica Beauty (Contact Us), an independent professional salon distributor with over 30 years of experience. Make an inquiry today by calling (602) 788-8086.

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